Category Archives: marketing
Signs are an excellent marketing tool. Attractive signs are used in shops, restaurants, commercial and industrial buildings to grab the attention of customers. It is important to market your business on location, besides printing ads on magazines and newspapers. Signs are a great way to market your business. Attractive signs let people know where you are and also let them know who you are. You will find many companies who produce these signs. Signs are used in vinyl vehicle wraps as well and look stunning when done correctly with high definition and color – it’s like a 24 hour a day advertisement for your company.
Uses of signs in business
Signs are used in many places to market products and services and finding the right sign shop can sometimes be challenging. Here are some of the prominent uses of signs.
Décor and displays
You will find signs in door plaques, blinds, window displays, reception desks, directional signage, etc. These signs help customers to find their ways around your store premises.
If there are lots of glass windows on your storefront, then you can use window graphics to promote your business. You can have a list of your services or your opening times on the windows. You can use full-color prints or other kinds of signwriting.
You can use signboards to promote your business. You can either fit them into your building or use them as temporary on-site adverts. You can use cut vinyl graphics, 3D letters, etc.
A large exterior signage is the first thing a customer sees when passing by the premise. So, it must be attractive. You can use 3D built up letters (also known as channel letter signs), digitally printed boards, etc. You can also use illuminated signs. If you can have the right lighting, illuminated signage will look stunning.
You should choose the signs depending on your taste and your requirement. Most sign printing companies will provide a customized solution for you.
Finding a good signwriter
Finding the right signwriter can make a huge difference to your business. A good signwriter can help your business get noticed. Here are some elements you should consider when hiring a signwriter.
First, here’s a video example of a professional sign shop:
Experience and expertise
You should hire someone experienced, instead of relying on an amateur. Your signage needs to look professional. You should find a signwriter who has many years of experience across various mediums.
Look for a signwriter who can provide style and innovation. You can look into the portfolio of the company and see their previous works. The business signs produced by the signwriter must stand out and be appealing.
Look for signwriters who use state-of-the-art technology for making signs. They must use a combination of various mediums like illuminated lettering, banner stands, etc. The signs must be engaging.
You should find a signwriter who has a good reputation in your area. Read reviews and ask people about the works of the signwriter. You shouldn’t go for the cheapest shop as you will sacrifice quality and you only get one chance to make a first impression – make sure it’s a good one and spend the extra dollars. You should select a signwriter who has consistency and quality in his or her work. Check out Sign Hub for your next business printing projects at http://www.signhub.ca